Bluehands – Client Questionnaire by bluehands.in

hello 👋 Let's Understand Your Vision!

Name

Company/Organization

Position

Phone

Describe your company/organization. What are your main products/services?

What prompted this project? Is it a rebranding, new product launch, or redesign of existing materials?

What are your primary goals for this project? How will you measure its success?

How would you describe your brand’s personality in three words? How do you want your brand to be perceived by customers?

What are the core values that your brand represents? How should these values be reflected in the design?

Are there any existing brand guidelines we should follow? If so, please provide them or describe them in detail.

Describe your ideal customer. What are their demographics (age, gender, location, income level)?

What are their interests, behaviors, and motivations related to your products/services?

How do you currently reach or engage with your target audience? What has been successful or unsuccessful in these efforts?

Who are your main competitors? How do you differentiate yourself from them?

What aspects of your competitors' branding and UI/UX design do you admire or dislike? Why?

What unique value propositions or features do you offer that your competitors do not?

What specific deliverables do you expect from us (e.g., logo, website design, app UI)? Are there any additional materials needed (e.g., business cards, social media graphics)?

Are there any technical requirements or constraints we should consider? (e.g., compatibility with existing systems, accessibility standards)

Do you have existing design elements (colors, fonts, imagery) that must be incorporated into the new design? If so, please describe or provide examples.

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Are there any design styles or themes that appeal to you? (e.g., minimalist, vintage, modern)

How important is consistency across different platforms (web, mobile, print) for your brand?

Please provide specific examples of designs or brands that inspire you. What aspects of these examples do you find appealing? (e.g., color scheme, layout, typography)

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Are there any trends or innovations in design that you would like us to consider for this project?

What actions do you want users to take when they interact with your product/platform? (e.g., make a purchase, sign up for a newsletter)

What are the primary pain points or challenges users currently experience with your existing platform or products?

How do you envision the user journey from discovery to conversion?

What is your desired timeline for completing this project? Are there any specific milestones or deadlines we should be aware of?

Do you have a budget range allocated for this project? How flexible is this budget?

Is there anything else you would like us to know about your project, brand, or goals that hasn't been covered?

Instructions:

Please provide detailed responses to each question to help us understand your vision and requirements thoroughly
Attach any additional documents, sketches, or references that may assist us in the project.

Next Steps:

We will review your responses and schedule a follow-up discussion to clarify any details and ensure we’re aligned on the project scope.